RITIKA MEHRA (34) is the Founder and President of Bridging the Gap Foundation, the first (Indian) expatriate organization founded in Amstelveen in 2010 whose aim is to integrate the expatriate Indian community with the local Indian and Dutch communities in the Netherlands, through a cultural and social platform. She is also the head of the Netherlands India Chambers of Commerce – Young Professionals, the advisor to the Board of the Amstelveen Diwali Festival.
Additionally, Ritika is a committee member of International Women’s Day Organization Amstelveen and is on the Supervisory Board of the Regional Media Organization. Until recently she was also a board member of the Rotaract Club affiliated with Rotary International.
Born in Amsterdam, Ritika was brought up in the Netherlands but has always studied at International Schools. Having undergone an international education, Ritika’s thoughts on culture, heritage and identity blossomed. Being of Indian origin, yet growing up in Dutch society instilled a multi-cultural perspective in her approach to life, which was enhanced, having attended university in Bristol, the United Kingdom. Witnessing the cultural differences between India, the Netherlands and the United Kingdom, she soon realized the need to establish a balance – being rooted in ones culture, yet at the same time, integrated in the local community.
In January 2010 Ritika founded Bridging The Gap Foundation (BTG), maintaining her commitment to integration and cultural awareness. BTG strives on supporting local organization, charities, initiatives and talent. BTG not only stands for bringing together cultures but also binding the communities as well as bridging generations. During the tenures of previous Ambassador of India to the Netherlands, the Embassy has frequently worked together with Bridging the Gap Foundation to reach out to the Indian Diaspora and was titled as the extension of the Indian Embassy by multiple former Ambassadors.
Ritika also works full-time as a Management Consultant within the largest financial institutes in the Netherlands and has her own company – Make it Happen.
“Make it Happen” specialises in event and marketing / branding management. Additionally, she has a regular column in high end lifestyle magazine – Uit Magazine and has been published in multiple media and press including local national television and magazines – National NOS news, NPO 1 radio & TV, AT5 and Elsevier magazine. Recently took part in a talkshow on International Women’s Day with a number of prestigious women and held a TEDx talk and BrainCandies. She has won awards in the category of “Event Organizer of year 2019” and “Most Inspiring Woman in the Netherlands”.
Her Motto: Inspire a Generation.
Bridging The Gap foundation is a non profit organization with a mission to help integrate Indian expatriates in the Netherlands into the Dutch community and expose the vast and vibrant Indian culture into Dutch society. They do this through the means of hosting many successful events and sharing local news and information. Through the different activities that take place throughout the year, it offers a perfect chance for both the Dutch and Indians to gain interest into each other’s cultures and societies and learn more and appreciate the diversity of these two cultures. They find that integration is a two way road and use our communication channels as medium to inform our followers about the updates in the local community.